Behold: a match made in mobile app heaven. In what many may call a long-awaited move, Scoutmob has teamed up with foursquare to deliver frictionless mobile deals to foursquare’s community of more than 15 million. Now, these urban explorers can find and redeem Scoutmob’s 50-100% off deals in 13 U.S. cities from the convenience of the foursquare app. And just like foursquare’s own Specials, Scoutmob’s are conveniently and awesomely free; no credit card or up-front purchase necessary.
Foursquare is a location-based mobile platform that aims to make cities more interesting (and fun) to explore. Users are offered information and tips about their surroundings, and can “check in” to earn perks and share their whereabouts. They can also unlock Specials and Deals from participating businesses that reward first time visitors, loyal patrons and everyone in between. And now, with the integration of Scoutmob as the latest foursquare Deals partner, users will now be able to find locally-owned businesses offering 50-100% off in savings thanks to Scoutmob, and redeem without ever leaving the foursquare app.
The commitment-free Scoutmob deal redemption model was attractive to foursquare from the start. “Of all the deal integrations we’ve done, the Scoutmob partnership most closely aligns with our own Specials format, where no payment is required to redeem deals spontaneously” says Tristan Walker, Director of Business Development at foursquare. “We are thrilled to partner with a brand like Scoutmob whose mission of helping people become better locals so strongly supports our own goals as a company.”
For Scoutmob, a partnership with foursquare is a way to increase brand awareness and add to our rapidly expanding user base of 800,000 and counting. Millions of check-ins occur every day through the foursquare app on the iPhone, Android, Blackberry, and several other platforms, providing excellent visibility for the locally-owned businesses that Scoutmob highlights.
"From day one, we’ve been utilizing a user’s location as a form of currency,” adds Michael Tavani, co-founder of Scoutmob. “That has allowed us to flip the traditional ‘pay upfront’ deal model on its head. Our thought is that locals should impulsively explore their cities; having to pay upfront for a deal doesn’t really allow that behavior. We’ve always been good at driving people to unique local merchants around each city, and now foursquare will enhance the Scoutmob experience through their tips and location-based social features.”
And as Scoutmob aims to leave no local stone unturned, our editors will be adding unique tidbits and backstory for users to discover as they follow Scoutmob on foursquare. Unique tips on what to order, who to talk to, and plenty of other curious facts will be available as you explore the city. It’s just another layer of curious goodness to add to the foursquare experience; find them at http://foursquare.com/scoutmob.
All the more reason to get out, check in, and get to know more local places with Scoutmob and foursquare.